It is not clear, as to which day one would attribute the use of the first hashtag on social media sites. There appears to even be a general opinion about the origin of hashtags and many people attribute the proposal to make use of hashtags in twitter posts to Chris Messina, through a tweet dating back to August 23, 2007 which states “How do you feel about using hashtag (pound) for groups. As in, [hashtag]barcamp [msg]?
However, the very first time a hashtag was used substantially as a way to classify twitter posts and it was adopted by the public was during the course of the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report the fire and included the hashtag #sandiegofire.
On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search engine results. Tumblr was amongst the early adopters of hashtags when it launched hashtags on August 18, 2009. A few months later, on March 30, 2010, in another homepage redesign, Twitter moved Trending Topics to its homepage, formalizing hashtags as a conversation driver on Twitter.
As Twitter users adopted hashtags as a normal part within the Twitter conversation, in a typical fashion to Twitter, hashtags stared in popular culture like Television shows, celebrities’ promotions and mainstream media.
The pop-culture adoption of hashtags helped push hashtags into other social networks. Instagram adopted hashtags on January 27, 2011, Flickr added hashtags on March 17, 2013 and Facebook finally broke and adopted hashtags on June 12, 2013.
Hashtags were soon adopted as being a Social Media Marketing Tactic.
An analysis of the Interbrand 100 list, the world’s best 100 brands, as well as their activity on Twitter, reveals how the world’s top brands have implemented the use of hashtags almost completely.
Hashtags have become more than just a way to categorize posts or add a narrative to your updates. Marketers have realized new, innovative ways to make use of hashtags like a means for conversation, harness the public support, and garner attention to their brands.
For decades, the hashtag symbol was more typically known as the pound sign while some view it as being the all-too-familiar crisscrossing lines used to play tic-tac-toe. In recent years, this seemingly ordinary symbol evolved into greater significance in a modern world gradually being reigned over by social media – like a cyber-appendage social media users attach to word strings of certain relevance.
The proliferation and use of hashtags have risen to tremendous popularity such that the use of this symbol has become associated or even synonymous to trends and discussions in social media marketing.
Tagging keywords, phrases as well as other strings of texts and letters are what social media marketing users do to track topics and conversations – and still provide the capability to other users as well. This provides an excellent tool and chance for business owners & Viral Marketing Agency to boost the strength and effectiveness in their social media advertising campaign.